Shiri Melumad is an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania. Shiri’s research interests include the consumer psychology of technology usage, digital and social media marketing, and the role of affect in consumer psychology. Her work has appeared in a number of journals including the Journal of Consumer Research and the Journal of Marketing Research, with her most recent research focusing on the distinct psychological implications of smartphone usage.

She holds a Ph.D. and M.Phil. in Marketing from Columbia University's Graduate School of Business, and a B.A. in Psychology from Columbia University.