Shiri Melumad is an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania. Shiri’s research interests include mobile consumer behavior, digital and social media marketing, and the role of affect in consumer psychology. Her most recent research focuses on the distinct psychological implications of smartphone usage.

She holds a Ph.D. and M.Phil. in Marketing from Columbia University's Graduate School of Business, and a B.A. in Psychology with a minor in History from Columbia University.