SHIRI MELUMAD

Publications

Hovy, Dirk, Shiri Melumad and J. Jeffrey Inman (2021), “Wordify: A Tool for Discovering Consumer Vocabularies,” Journal of Consumer Research, 48(3), 394-414.
Melumad, Shiri, Robert J. Meyer and Yoon Duk Kim (2021), “The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News,” Journal of Marketing Research, 58(6), 1058-1078.
Melumad, Shiri and Robert J. Meyer (2020), “Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure,” Journal of Marketing, 84(3), 28-45.
Melumad, Shiri, Rhonda Hadi, Christian Hildebrand and Adrian Ward (2020), “Technology-Augmented Choice: How Digital Innovations are Transforming Consumer Decision Processes,” Customer Needs and Solutions, 7, 90-101.
Melumad, Shiri and Michel Tuan Pham (2020), "The Smartphone as a Pacifying Technology," Journal of Consumer Research, 47(2), 237-255.
- Ferber Award Finalist, 2021
- Lead Tech Article
- Best Paper Award, 2019 La Londe Conference
Melumad, Shiri, J. Jeffrey Inman and Michel Tuan Pham (2019), “Selectively Emotional: How Smartphone Use Changes User-Generated Content,” Journal of Marketing Research, 56(2), 259-275.
- Paul E. Green Award Finalist, 2019
Berman, Ron, Shiri Melumad, Colman Humphrey and Robert J. Meyer (2019), “A Tale of Two Twitterspheres: Microblogging During and After the 2016 Primary and Presidential Debates,” Journal of Marketing Research, 56(6), 895- 917.
He, Daniel*, Shiri Melumad* and Michel Tuan Pham* (2019), “The Pleasure of Assessing and Expressing Our Likes and Dislikes,” Journal of Consumer Research, 46(3), 545-563. (* = Authors listed alphabetically)
Faraji-Rad, Ali, Shiri Melumad and Gita V. Johar (2017), “Consumer Desire for Control as a Barrier to New Product Adoption,” Journal of Consumer Psychology, 27(3), 347-354.

Manuscripts Under Review

Melumad, Shiri, “Technology-Driven Choice: How Modality and Specifications of Intelligent Devices Shape the Customer Journey,” under review at Journal of Consumer Research.
Melumad, Shiri, "Vocalizing Search: How Voice-Assisted Search Alters Queries," under 3rd-round review at Journal of Consumer Research.
Melumad, Shiri and Robert J. Meyer, "Hearing the Bad, Reading the Good: How Listening versus Reading Alters Consumers' Interpretations of News Information," invited for 2nd-round review at Journal of Marketing Research.