Publications

  • Berman, Ron, Shiri Melumad, Colman Humphrey and Robert J. Meyer (2019), “A Tale of Two Twitterspheres: Microblogging During and After the 2016 Primary and Presidential Debates,” Journal of Marketing Research, published online.
  • Melumad, Shiri, J. Jeffrey Inman and Michel Tuan Pham (2019), “Selectively Emotional: How Smartphone Use Changes User-Generated Content,” Journal of Marketing Research, 56(2), 259-275.
  • He, Daniel*, Shiri Melumad* and Michel Tuan Pham* (2018), “The Pleasure of Assessing and Expressing Our Likes and Dislikes,” Journal of Consumer Research, 46(3), 545-563. (* = Authors listed alphabetically)
  • Faraji-Rad, Ali, Shiri Melumad and Gita V. Johar (2017), “Consumer Desire for Control as a Barrier to New Product Adoption,” Journal of Consumer Psychology, 27(3), 347-354.


Manuscripts Under Review

  • Melumad, Shiri and Robert J. Meyer, “Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure,” invited for resubmission at Journal of Marketing.
  • Melumad, Shiri, Robert J. Meyer and Yoon Duk Kim, "The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News," invited for resubmission at Journal of Marketing Research.
  • Melumad, Shiri and Michel Tuan Pham, “Understanding the Psychology of Smartphone Usage: The Adult Pacifier Hypothesis,” under second-round review at Journal of Consumer Research.
  • Melumad, Shiri, Rhonda Hadi, Christian Hildebrand and Adrian Ward, “Technology-Augmented Choice: How Digital Innovations are Transforming Consumer Decision Processes,” under review at Marketing Letters.


Working Papers

  • “Wordify: A Simple Tool for Identifying the Words that Consumers Use," with Dirk Hovy and J. Jeffrey Inman.