SHIRI MELUMAD
Publications


 
Manuscripts Under Review 

  • Xue, Jiani and Shiri Melumad, “How Consumers Photograph Products for Positive versus Negative Reviews,” under 2nd-round review at Journal of Marketing Research. (  = Doctoral student co-author)
  • Melumad, Shiri, Maximilian Gaerth, and Robert J. Meyer, "The Effect of Voice Technology on Revealed Preference," invited for 2nd-round review at Journal of Consumer Psychology.
  • Yun, Jin Ho, Shiri Melumad, Feng Sheng, and Michael Platt, "Neural Brand Homophily: The Case of Apple versus Samsung," under review at Journal of Marketing Research.