Publications

  • Faraji-Rad, Ali, Shiri Melumad and Gita V. Johar (2017), “Consumer Desire for Control as a Barrier to New Product Adoption,” Journal of Consumer Psychology, 27 (3), 347-354.
  • He, Daniel*, Shiri Melumad* and Michel Tuan Pham* (2018), “The Pleasure of Assessing and Expressing Our Likes and Dislikes,” Journal of Consumer Research published online. (* = Authors listed alphabetically)
  • Melumad, Shiri, J. Jeffrey Inman and Michel Tuan Pham, “Selectively Emotional: How Smartphone Use Changes User-Generated Content,” forthcoming at Journal of Marketing Research.


Manuscripts Under Review

  • Berman, Ron, Colman Humphrey, Shiri Melumad and Robert J. Meyer, “When Form Trumps Substance: A Dynamic Analysis of Twitter During the 2016 Primary Debates,” under second-round review at Journal of Marketing Research.
  • Melumad, Shiri and Michel Tuan Pham, “Understanding the Psychology of Smartphone Usage: The Adult Pacifier Hypothesis,” invited for second-round review at Journal of Consumer Research.