Publications and Manuscripts Under Review
  • Faraji-Rad, Ali, Shiri Melumad and Gita V. Johar (2017), “Consumer Desire for Control as a Barrier to New Product Adoption,” Journal of Consumer Psychology, 27 (3), 347-354. (Funded by a grant from the Institute on Asian Consumer Insight, Singapore)
  • Melumad, Shiri, J. Jeffrey Inman and Michel Tuan Pham, “Selectively Emotional: How Smartphone Use Changes User-Generated Content,” conditionally accepted at Journal of Marketing Research.
  • Melumad, Shiri, Daniel He and Michel Tuan Pham, “The Pleasure of Evaluating,” invited for fourth-round review at Journal of Consumer Research. Melumad, Shiri, Daniel He and Michel Tuan Pham, “The Pleasure of Expressing Our Likes and Dislikes,” invited for fourth-round review at Journal of Consumer Research.
  • Berman, Ron, Colman Humphrey, Shiri Melumad and Robert J. Meyer, “When Form Trumps Substance: A Dynamic Analysis of Twitter During the 2016 Primary Debates,” invited for second-round review at Journal of Marketing Research.
  • Melumad, Shiri and Michel Tuan Pham, “Understanding the Psychology of Smartphone Usage: The Adult Pacifier Hypothesis,” invited for second-round review at Journal of Consumer Research. (Funded by a grant from the Jerome A. Chazen Institute for Global Business)
  • Melumad, Shiri, Robert J. Meyer, Yoon Duk Kim and Ani Nenkova, “Have You Heard the News?: Linguistic Evolution in the Successive Retelling of News Stories,” under first-round review at Journal of Consumer Research.


Selected Research in Progress
  • “Mobile Mindset: Self-Disclosure Biases on Smartphones,” with Robert J. Meyer
  • “Physiological Responses to Smartphone Ownership,” with Michael Platt, Arjun Ramakrishnan and Feng Shen
  • “How Emotions are Experienced Across Devices,” with Maurice E. Schweitzer
  • “Facebook is the Forest, Twitter is the Trees,” with Joshua T. Beck and Ryan P. Hamilton
  • “Working with Textual Data in Marketing,” with Dirk Hovy and J. Jeffrey Inman