Publications
Xue, Jiani*† and Shiri Melumad* (2026), “Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos, Journal of Marketing Research , published online. (* † = PhD student at start of project)
Martin, Ashley E.* and Shiri Melumad* (2026), "The Ideological Paradox of Technologism, Journal of Experimental Social Psychology , published online. (* Melumad, Shiri and Jin Ho Yun (2025), "Experimental Evidence of the Effects of Large Language Models versus Web Search on Depth of Learning Proceedings of the National Academy of Science Nexus , 4(10).Melumad, Shiri and Robert J. Meyer (2025), "How Listening versus Reading Alters Consumers' Interpretations of News Journal of Marketing Research, 62(2), 342-361.Paul E. Green/Vithala R. Rao Award, Journal of Marketing Research, 2025 Hadi, Rhonda, Shiri Melumad, and Eric Park† (2024), “The Metaverse: A New Digital Frontier for Consumer Behavior Journal of Consumer Psychology , 34(1), 142-166. († Melumad, Shiri (2023), "Vocalizing Search: How Voice-Assisted Search Alters Queries Journal of Consumer Research , 50(3), 533-553.Best Article Award Finalist, Journal of Consumer Research, 2026 Hovy, Dirk, Shiri Melumad, and J. Jeffrey Inman (2021), “Wordify: A Tool for Discovering Consumer Vocabularies ,” Journal of Consumer Research , 48(3), 394-414.
Melumad, Shiri , Robert J. Meyer, and Yoon Duk Kim† (2021), “The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News ,” Journal of Marketing Research, 58(6), 1058-1078. († Melumad, Shiri and Robert J. Meyer (2020), “Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure ,” Journal of Marketing , 84(3), 28-45.Melumad, Shiri, Rhonda Hadi, Christian Hildebrand, and Adrian Ward (2020), “Technology-Augmented Choice: How Digital Innovations are Transforming Consumer Decision Processes ,” Customer Needs and Solutions, 7, 90-101.Melumad, Shiri and Michel Tuan Pham (2020), "The Smartphone as a Pacifying Technology ," Journal of Consumer Research , 47(2), 237-255.Best Article Award, Journal of Consumer Research, 2023 Ferber Award Finalist, Journal of Consumer Research, 2021 Best Paper Award, La Londe Conference, 2019
Melumad, Shiri, J. Jeffrey Inman, and Michel Tuan Pham (2019), “Selectively Emotional: How Smartphone Use Changes User-Generated Content ,” Journal of Marketing Research, 56(2), 259-275.Weitz-Winer-O'Dell Award Finalist, Journal of Marketing Research, 2024 Paul E. Green Award Finalist, Journal of Marketing Research, 2019 Berman, Ron, Shiri Melumad, Colman Humphrey and Robert J. Meyer (2019), “A Tale of Two Twitterspheres: Microblogging During and After the 2016 Primary and Presidential Debates ,” Journal of Marketing Research, 56(6), 895- 917.
He, Daniel, Shiri Melumad, and Michel Tuan Pham (2019), “The Pleasure of Assessing and Expressing Our Likes and Dislikes ,” Journal of Consumer Research, 46(3), 545-563. (Authors listed alphabetically)
Faraji-Rad, Ali, Shiri Melumad, and Gita V. Johar (2017), “Consumer Desire for Control as a Barrier to New Product Adoption ,” Journal of Consumer Psychology, 27(3), 347-354.
Manuscripts Under Review
Yun, Jin Ho, Shiri Melumad , Feng Sheng, and Michael Platt, "Neural Brand Homophily: The Case of Apple versus Samsung," invited for 4th-round review at Journal of Marketing Research.
Gaerth, Maximilian, Shiri Melumad , and Robert J. Meyer, "The Social Nature of Voice Technology," invited for 2nd-round review at Management Science. (Authors listed alphabetically) Melumad, Shiri , "Modality Effects in Human-Technology Interaction," under review at Current Opinion in Psychology.